A couple months back, we reported on a study that showed younger people (under 30) were more likely to be receptive to electronic communications from carriers about new products and offers, which opens new possibilities for the way insurers can and should engage with this digital generation. 

And we reported that some insurers, such as Anthem Blue Cross and Blue Shield in Wisconsin, are employing online tools such as Twitter to better address members' questions or concerns about their health benefits.

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