It’s become pretty clear that digital consumerism holds certain sway when it comes to insurers’ investments. This is largely the result of insurers’ recognition that the customer wants the same type of experience from their insurance provider that they already enjoy with their bank, retailer, or favorite airline. And they are already getting that type of experience from the major tier one P&C carriers.

And, there’s no doubt that there are a multitude of opportunities for insurers to differentiate themselves by improving the customer experience, chief among them using the mobile channel.

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