I’ve been talking about business process management (BPM) in recent blogs here at INN, as well as articles in the works. In “Building BPM Solutions Into the Front Office,” I talked about how one insurance carrier was able to deploy BPM technology to automate its online sales and renewal processes. The effort has enabled the company to transform the way it does business.

Traditionally, insurance has been a paper-pushing industry, and much of the BPM work that has been done to date focused on automating and digitizing these processes. But just as paving cowpaths won’t handle the next generation of traffic, the arrival of BPM as a transformational initiative is creating new opportunities for carriers to think about new ways of doing business.

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