A new survey of 403 information managers conducted by AIIM cuts right to the chase: many businesspeople are excited by the “sci-fi” aspects of big data analysis—being able to predict the future before it happens—but beyond that, confusion reigns.

For example, 70 percent of respondents say a “killer app” that would be “very useful” or “spectacular” for their business, but few could identify at this time what such an application may be. In addition, many cite business and technical issues that are holding them back from leveraging the incredible power of data.

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