At the end of last year, it was disclosed that tens of millions of credit and debit card numbers had been stolen from the Target store chain. More recently, news of the Heartbleed vulnerability in open-source web servers hit, requiring millions of people to reset their passwords.

Cisco calls it “The Trust Problem.” That is, many of today's IT systems breaches are the result of the “exploitation of trust” — attackers “take advantage of users’ trust in systems, applications, and the people and businesses they interact with.” In its latest annual report on IT security, Cisco takes organizations to task for not doing more to rebuild end-users' trust in doing business online.

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