Master Data Management, MDM, is one of those great ideas that everyone agrees on, like maintaining a good diet and getting exercise. But then everyone resists actually doing it. Small wonder my friend Dave Linthicum once said the biggest job in MDM was “Managing Dumb Meatheads.”

That's because to make MDM work, you need sign-on from different parts of the organization, who may still be comfortable in their own data domains. But a new survey suggests that organizations are finally starting to get their arms around MDM, intended to harmonize and manage the system of record and system of entry for business data – supplying one version of the truth for all parts of the enterprise, instead of different versions of data from all different sources. MDM can help improve the quality, timeliness, and reliability of business intelligence, and therefore, better track business performance

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