Let's face it, this hasn't been the easiest time to be a financial services or insurance company. Public perceptions of financial firms are at a low point in the aftermath of the subprime mortgage debacle, and health insurers have been made the scapegoats for an overpriced health care system.
However, social media offers a new way to interact directly with customers, and as noted in last week's post, some companies are learning to make the most of it.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access