Swiss Re recently issued a report on the ways “digital distribution” is reshaping the insurance industry. INN's Chris McMahon provides a nice summary of the scope of the report. What caught my attention is the role of mobile in this emerging, “quiet” revolution across the industry.
The most obvious benefit of the mobile revolution, of course, is that it enables insurers and their customers to interact “anytime, anywhere.” This is particularly critical for customers who tend to be on the road a lot. “Mobile has the potential to reduce costs and increase customer contact at every stage of the insurance distribution process,” the report states.
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