For years, storage has almost been an afterthought, the thing that needs to be set up after all the cool stuff ecommerce, cloud, analytics, what have you has been put in place.
Storage was always a necessary evil disks and tapes (still in use by many enterprises) are hardware investments that need to be made every year, chasing after growing volumes of data. IT managers attempted to control these costs through strategies such as data compression, which bought more time. Strategies such as storage area networking promised to distribute storage requirements across a “pool” of devices, but were often experience to set up and administer. Still, year after year, storage devices and arrays needed to be purchased and installed. Even these days, the typical response to big data challenges is to throw more disk at the problem.
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