In reviewing the latest stats on social media adoption across Fortune 500 companies and industries, something noteworthy pops out: the insurance industry as a whole ranks right in the middle in terms of social networking adoption. In previous studies I have seen, insurance has ranked near the bottom of the list of industries when it comes to embracing this emerging channel for customer communication and employee collaboration.

So at least the large P&C insurance corporations, as the University of Massachusetts study shows, are active participants in the social media environment.  More than eight out of 10 use Twitter in some official capacity, seven out of 10 use Facebook, and one out of five have official blogs—all in line with what everyone else is doing.

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