Insurance industry analysts frequently talk about the commoditization of insurance products, pointing out the increased number of direct sales online, falling prices and the ballooning advertising budgets that large insurers are using to stand out in a very competitive field. But Nashville-based Direct Auto Insurance is responsible for a new mile marker on the road to commoditization: insurance via vending machine.

Direct Auto Insurance has launched 18 transactional insurance kiosks in supermarkets, malls, gas stations, auto dealerships and other third-party locations, the insurer said.

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