At ACORDLOMA this year, there was one discussion, a workshop on a topic, that required the audience to participate: “Social Media in Business: Friend, Foe, or Who Cares,” which was moderated by Mike Fitzgerald of Celent.

When I first walked into the room, I noticed the set up was different than most sessions. So did the others who followed. Instead of rows of chairs and tables, the tables were in a U-shape. There were only 30 chairs so the audience was limited to ensure the discussion flowed. Most people came in, sat down and made him or herself comfortable, but it was evident that a few did not expect the layout. A few people stepped into the room, looked for a seat, and opted to leave when they saw the layout and format. This was different than other sessions.

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