Many business leaders either fear or are attempting to exploit the power of the Web. Their fears are well-founded, and their efforts to better leverage the Web to advance their businesses are well-justified.

However, even the best-sounding ideas can hit the marketplace with a dull thud. That's what just happened with one startup that was attempting to disrupt the auto insurance space, which started with a great deal of promise back in 2010, but just folded up it's tent.

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