There's no getting around the fact that the marketing folks at today's insurers are getting more and more involved in information technology. They're getting involved by using big data to help analyze customer segments, market movements and making predictions; they're the main users of social media channels, and they're also putting mobile to work in a big way.
A new survey of 2,200 marketing heads confirms that they will be calling on IT for more and more support and innovations in the months and years to come. The survey, conducted and released by Teradata, reveals widespread belief among the world’s marketers that integrating and analyzing all available enterprise data, and applying the real-time insights such analysis delivers, will ultimately drive a better customer experience, stronger brand differentiation and faster growth.
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