Smart phone adoption among U.S. insurance customers is growing, and customers are beginning to engage insurers via the mobile Web for policy administration, claims and bill pay. eBusiness and emerging channel strategy executives at U.S. insurers such as Nationwide, USAA, American Family, Progressive and State Farm are evaluating, developing and implementing mobile channel strategies. There are many opportunities for insurance eBusiness and channel strategy executives to use the mobile channel as part of a broader multichannel distribution strategy.

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