In recent months, I have been talking about the pluses and minuses of social CRM (see here, here and here for a refresher), a practice that takes typical CRM, an internally generated and maintained collection of knowledge about customers and their interactions with a company, and digitizes information streaming in from virtual communities.
While carriers are still just starting to understand the ways in which social CRM can boost their efforts to reach and engage with current and potential policyholders, there may soon be an explosion of solutions from which to choose.
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