Davis described his company's employment of
GIS is a key part of efforts to expand the insurance industry’s knowledge of the world's issues. Willis launched the
According to Davis, there is a strong social media element to Willis' GIS approach as well: “Social media allows us to find pictures, videos and text during or after an event, and this might give an insurer a better understanding of the actual local conditions. If imagery from satellites and planes is called 'remote sensing,' we might think of this as 'near sensing' or perhaps 'community sensing.'”
While Davis adds that Willis is still in the exploratory stages of fitting social media data into an overall GIS picture, this channel adds a new dimension to risk management.
Joe McKendrick is an author, consultant, blogger and frequent INN contributor specializing in information technology.
Readers are encouraged to respond to Joe using the “Add Your Comments” box below. He can also be reached at joe@mckendrickresearch.com.
This blog was exclusively written for Insurance Networking News. It may not be reposted or reused without permission from Insurance Networking News.
The opinions of bloggers on www.insurancenetworking.com do not necessarily reflect those of Insurance Networking News.