This week, I am visiting carriers along the East Coast with a delegation of agents. We are discussing the technologies and interface enhancements needed to improve the efficiency of the agent-carrier relationship and ways to provide a better consumer experience for our mutual clients.
Part of our presentation highlighted our efforts to move the industry toward round-trip rating instead of the older method of bridging data from the agency system to the carrier system. The bridging method is beneficial to agents, as a first step, because it assists in reducing the number of keystrokes required to submit a risk for a rate indication. It extracts information already keyed into an agency system and pre-populates the data in the carrier’s rating engine. However, once the data is transferred, the agent is required to move into the carrier’s system to complete the submission, thereby having to learn the navigational tools and idiosyncrasies of the unique carrier system. This takes more time and requires a longer learning curve for new agents and is more cumbersome than a round trip.
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