As reported in my previous post, there’s been a push across the enterprise landscape to develop and deploy mobile apps – to the point they often take first priority over more standard desktop applications.

However, a mobile-first strategy may not be the best route. Alan Treffler, CEO of Pegasystems, says that too many companies rush to get mobile apps out into the market, resulting in disparate channels not tightly integrated with the rest of the business. This is especially problematic for businesses – such as well-established insurance operations – that have built channels and processes well before the mobile revolution.

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