This third day of oral arguments on the legality of President Obama’s healthcare law sees health insurers holding their collective breath, facing a future guaranteed to represent change. Whether that change results in 49.9 million new customers will remain an unknown until June.

Regardless of the perceived positives and negatives surrounding the law, the health insurance industry is being given an opportunity to take a fresh look at how it can succeed at the business it’s in. An opportunity it should take.

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