Customer experience

Cambridge, Mass. — A new Web site created by Liberty Mutual is generating acclaim for its ability to educate Generations X and Y about the value of renters insurance. Youcovered.com, is an online experience that has already received several industry awards including a "Best in Class" Interactive Media Award (IMA) and "Site of the Week" from Communications Arts since its debut in October 2007. It was also recognized as a finalist in the 2007 MITX (Massachusetts Innovation & Technology exchange) Awards. The Web site was designed and implemented by Sapient Interactive, the marketing services group of Sapient.

Sacramento, Calif. – Fireman’s Fund Insurance Co., Novato, Calif., is entering the ever-expanding wine industry with an “Insurance for Wineries” product that includes coverages specifically created for the business of growing, making and selling wine.

New York — AIG Executive Liability SM, a division of the New York-based property/casualty insurance subsidiaries of American International Group Inc. (AIG), announced AIG PrivateEdge Plus SM, a package policy of seven management and professional liabilities products allowing private companies to purchase multiple coverages in one complete package.

Insurers need to create the right mix of technology and human interaction to better serve their multi-generational customers.

Peoria Heights, Ill. — Pearl Dental Insurance recently launched a new Web site that provides an immediate, online quote rating engine for insurance brokers and dental plan prospects living in most states.

New York — Fifty-five percent of well-insured adults go online six or more times a week, according to Experian Research Services. As the insurance industry has the highest customer acquisition cost in business today, an online strategy is necessary to attracting these well-insured prospects.

Wellesley, Mass. — The digital world is transforming the way information is organized and stored, and companies across all lines of business are being charged with using emerging technology solutions to support the customer experience in new and innovative ways, according to experts at an e-business thought leadership conference held January 16 and 17 in Wellesley, Mass.

Despite barriers such as cost, electronic health records are slowly but surely becoming a technological cornerstone of the health insurance

New York — AIG Executive Liability, a division of the property/casualty insurance subsidiaries of American International Group Inc. (AIG), announced AIG e-Discovery Solutions, a program of e-discovery-related products and services to help all of AIG Executive Liability’s clients, including the division’s directors and officers and errors and omissions insureds, more effectively manage the e-discovery process. AIG e-Discovery Solutions is a claims service offered by AIG Executive Liability to their clients.

Chicago — Tri-City Brokerage, a division of Crump Insurance Services Inc., a Dallas-based insurance wholesaler, announced an expansion of their binding authority group, Tri-City Binding Authorities. The new financial services binding authority provides D&O, E&O, EPLI, Crime and Fiduciary coverage for numerous classes. Target industries include community associations, nonprofit organizations and for-profit companies, miscellaneous service providers, property managers and technology service companies.