Distribution

Sometimes the solution to reaching insurance company customers is deceptively simple.

Insurance customers aren't happy with the current level of customer service, preferring to talk to customer service reps rather than use the Web.

Forrester says P&C insurers fair well annually in its rankings due in part to their massive advertising spend.

Life insurers need to redouble efforts to parlay Web searches into meetings with agents.

Companies, associations and individuals now have until June 12, 2009, to nominate a woman in the insurance industry who is a true leader, progressing to greater and more diverse positions of influence and authority, and carving a path of excellence for others to follow.

Insurers trying to obtain the sage advice of industry research experts may feel it’s akin to hitting a moving target, but the result is industry analysis excellence.

New research from Forrester finds marketing automation software the No. 1 packaged software application for insurers in 2009.

Spamming physical and electronic inboxes is the norm for most companies selling products, so why insurers are conspicuously absent from such tactics?

According to Forrester research, of the 18 million U.S. consumers applied for, or purchased, auto insurance via the Web, only 9% used a comparison site.

After hearing reports from across the industry last week at both IBM's IMPACT conference and Software AG's SOA Summit, it's apparent that SOA is very much alive and kicking.