Distribution

Insurance business and IT executives agree that when an IT solution is on the table, IT is responsible for communication tied to its success.

The partnership seeks to enable P&C insurers to strengthen relationships with their clients and distribution channel partners.

Analysts say it could be a challenging time to introduce an advisory platform of any sort.

Sometimes the solution to reaching insurance company customers is deceptively simple.

Insurance customers aren't happy with the current level of customer service, preferring to talk to customer service reps rather than use the Web.

Forrester says P&C insurers fair well annually in its rankings due in part to their massive advertising spend.

Life insurers need to redouble efforts to parlay Web searches into meetings with agents.

Companies, associations and individuals now have until June 12, 2009, to nominate a woman in the insurance industry who is a true leader, progressing to greater and more diverse positions of influence and authority, and carving a path of excellence for others to follow.

Insurers trying to obtain the sage advice of industry research experts may feel it’s akin to hitting a moving target, but the result is industry analysis excellence.

New research from Forrester finds marketing automation software the No. 1 packaged software application for insurers in 2009.