Insurance

When John Kellington joined the Ohio Casualty Group in May 2001, he knew exactly what challenges awaited him. That's because Kellington had worked for Ohio Casualty previously as a consultant for IBM Global Services to help transform the carrier's legacy systems."I knew that Ohio Casualty Group had excellent operating systems capabilities," says Kellington, chief technology officer of the Fairfield, Ohio-based carrier. "The major issue was that the IT department was having a difficult time delivering new business applications and functionality in the appropriate timeframes."

When insurance carriers talk about an insurance-sellingprogram designed around "bricks and clicks," it usually implies that services are offered both offline and online.While this remains the primary application, Baltimore-based Zurich North America Small Business has taken the concept in a different direction. Through development of its Buildersrisk.com Web site, the global insurance giant provides "clicks" that literally insure "bricks."

Web services, the Internet standards-based approach to software distribution, promises to greatly simplify enterprise integration for insurance carriers and their business partners. To take advantage of this new technology, companies are faced with choosing a Web services platform-namely Microsoft's .NET or J2EE, which is based on Sun Microsystems' Java programming language.Some industry observers predict that large carriers with multiple back-end legacy systems will migrate toward J2EE, while small carriers, typically entrenched in Microsoft's operating system for their business applications, will choose .NET. Mid-sized carriers are up for grabs, they say.

Unlike many other insurance contracts, annuities are marked by significant fluidity where accounts change daily, weekly and monthly. When an accountholder makes a change, the service provider must be prepared to hold up their end of the bargain.This isn't always easy. A report commissioned by Edison, N.J.-based NaviSys Inc. states that "many potential customers fear the loss of control of their money as an immediate annuity essentially locks up those assets for the rest of their lives."

Industry analysts predict that small-business owners will spend more than $40 billion on commercial insurance this year-as much as one-third of the total commercial insurance market. Most of this lucrative business is going to a few captive carriers, leaving independent agents and their carriers to divvy up the rest.Yet, consumer studies indicate that small-business customers want a broad choice of products from multiple carriers-something they can't get from a captive agent. What's preventing the independent agency system from snatching such a blatant opportunity?

Ask most financial services distributors their sentiments about selling and servicing annuities, and a good number of them might reveal their own personal horror stories about a promising selling opportunity gone bad.Many producers face an uphill climb to precisely crafting annuities for both personal and institutional customers. Influenced both by state regulation issues and corporate strategy decisions, annuities often undergo a myriad of permutations in their design. With a product line that's often a moving target, brokers have found it tough to pinpoint products for customers' needs.

The dot-com crash certainly has extinguished the e-commerce hype, but it hasn't dampened carriers' desire to implement Internet technologies.For the second consecutive year, four Internet categories ranked at the top of Insurance Networking News' "Best of the Newest" survey, a poll of 19 technologies rated by industry experts. The executive panel rated each technology based on its impact on carriers' operations and its level of innovation.

The life insurance industry recognizes the Internet will be a valuable tool to help it compete in the future. But there is still a long road to travel before life carriers can become true e-businesses.That's the conclusion of a recent study conducted by the American Council of Life Insurers, Washington, D.C. The study, "Life Insurance and Electronic Commerce: Present and Future," examines several key issues related to the Internet, such as electronic signatures and cyber security. The focus was primarily on insurer-to-consumer initiatives.

In law enforcement, the most egregious acts of theft are often solved more quickly than cases of simple theft. That's because law enforcement officials often devote vast resources to bringing high-profile crimes to justice.High-profile insurance fraud also is often solved expeditiously for the same reason-the resources committed to the big-dollar cases are significant. But when it comes to common fraud, insurers have found that the jury's out on their overall ability to identify and curb it.

In many ways, insurance companies have become embroiled in a sticky Catch-22 regarding their ability to use, manage and deploy information technology internally.The catch: Carriers have a good shot at becoming proficient at internally managing IT if they devote only the necessary resources and apply the proper approach to making it happen. But they won't commit to either of these until they are certain that success is in the offing.

As the property/casualty industry continues to get hammered by financial losses stemming from rising claims costs and deteriorating margins, Allstate Corp. is realizing that the best growth opportunity lies in the financial services arm, whose main products are life insurance and investment products."The financial industry is growing faster as an industry, so there's more of an opportunity to grow that slice of the business," says Edward M. Liddy, chairman and chief executive officer of the Northbrook, Ill.-based company.

Before 1996, The St. Paul Cos. was a paper-pushing insurance company like any other. Unlike most of its counterparts, St. Paul took the technology plunge in the mid-1990s and has been floating with the currents of change ever since.It was in 1995 that the nearly 150-year-old commercial property/liability insurer began the mammoth task of creating a more efficient, automated means of delivering policy information to its army of independent agents.

For Royal & SunAlliance, processing auto claims went from being a royal pain to a royal gain-thanks to an outsourced solution that's firing on all cylinders.Insurers that strive hard to improve their claims processing abilities within auto insurance lines sometimes watch the entire effort come crashing down due to one crucial deficiency: poor auto repair experiences.

Before the days of integrated marketing programs, independent agents or their customer service representatives picked up the phone and called customers in the hopes of retaining the business of the agency's most profitable clients.Times have changed. Today, it's too expensive and time-consuming for an agency to hunt and peck its way through a large client list looking for its most profitable customers-then conceive ways to keep them on board. And it's too expensive for agencies to have a marketing arm or customer service representatives who do anything more than sell, sell, sell.

The Web-based design of Kemper's Compete integrated marketing program enables agents to use it from any computer. Once at the site, an agent can choose the prospecting or customer contact campaigns that support their sales objectives, including retention of their most profitable customers.A Kemper agent accesses the Compete program through the Kemper's Auto and Home's agent portal, at www.IFGwork source.com. The agent then views the profiles of the agency's customers on the screen.

The numbers are too compelling to ignore. The average salary for a call center agent in India is one-tenth that of a U.S. agent's-or roughly $300 a month. In a 500-seat operation, that amounts to $16.2 million a year in payroll savings alone.In addition, India's young, educated and highly motivated workforce, views working in a call center as a prestigious job, unlike their American counterparts who typically view it as a temporary step toward a "real" career.

What is your organization's IT fitness level? Is your team out of breath on short distances? Or is it ready for long-distance hauling? Final performance depends on the workout, and if standards adoption isn't part of your IT team's fitness regimen, your team may be doomed to under-achieve, despite any obvious talent in the lineup.Standards use can be likened to gym membership: Everybody agrees that it's a good idea, but its only as good as the number of times you actually go and workout.

Over the years, financial services providers have emphasized that one key to prosperity is conducting business both faster and cheaper.But in their zeal to implement a strategy based on speed and cost-containment, many financial services providers-including insurers-watched it backfire. Rather than generating positive results, they created a series of nonintegrated applications that support separate business lines and products-a silo mentality.

Michael Keller's mission is to create a collaborative IT environment, maximize ROI on technology investments and deliver value-added services.With the rapid increase in the number of companies under the Nationwide Financial Services Inc. umbrella, Michael Keller had a formidable mission in his first year: create a cohesive, collaborative IT community within Nationwide to leverage capabilities, maximize return on IT investment and deliver more value-added services.

When insurance companies explore implementation of top-of-the-line mobile computing solutions, many concede that laptop is technology no longer on their short list for consideration.Once regarded as a viable option for conducting business remotely, laptops lost ground to other hand-held options, such as Web-enabled wireless phones, two-way pagers and Personal Digital Assistants (PDA).