InsurTech

Insurtech News, Strategy & Innovation

Digital Insurance's Insurtech coverage examines digital innovation, startups, and technology modernization. Explore how they are reshaping insurance distribution, products, underwriting, claims, and carrier economics. Read the latest news and insights tailored for insurance professionals and tech leaders.

The Insurtech landscape continues to evolve as companies integrate digital capabilities while startups refine go-to-market strategies amid shifting investment patterns. AI's growing role in Insurance Technology is prompting practitioners to reassess risk, go-to-market economics, and client engagement frameworks.

Homeowners insurance

5 ways technology is changing homeowners insurance

Insurers are turning to innovative tech to better serve the new generation of homebuyers.

By Courtney Hoff Dockerty
Writer, Growth Content

July 22
Meet the insurtech

Meet the insurtech: Marble

Online insurance platform Marble, is an integrated wallet in the insurance industry that offers a built-in rewards program.

By Ganny Belloni
Editorial associate

July 22
M&A

Global insurtech market to reach $158.9B by 2030, report

Drake Star Partners' Global Insurtech Industry Report 2022: Adoption of new technologies likely increased insurtech M&A.

By Kaitlyn Mattson
Managing Editor

July 19
Artificial intelligence

Tractable AI takes on claims subrogation for AmFam

AI provider makes sense of conflicting evidence in auto accident claims for top insurers

By Michael Shashoua
Senior Editor

July 19
Career moves

Liberty Specialty Markets expands digital: Insurance, insurtech career moves

Berkshire Hathaway Homestate Companies names SVP, chief underwriting and analytics officer and Lincoln Financial Group Names James Reid executive vice president, head of workplace solutions.

By Kaitlyn Mattson
Managing Editor

July 18
Meet the insurtech

Meet the insurtech: INZMO

The insurtech has digitally transformed the insurance process with its all-inclusive platform.

By Grace Crane
Reporter

July 14
Life insurance

Simploy gets digital assist from Pendella for life insurance sales

The professional employee organization had the solution provider’s tech up and running in a couple hours

By Michael Shashoua
Senior Editor

July 14

Resources

he latest Accounting Today research and discussion:

Artificial intelligence

Insurance

Insurtech
A day in the life of a chief AI officer

By Patricia L. Harman

March 25
Artificial intelligence

Insurtech

Customer experience
Legacy insurers are the leading insurtechs

By Patricia L. Harman

January 7
Artificial intelligence

Underwriting

Insurtech
The changing role of AI in Insurance

By Patricia L. Harman

October 15

InsurTech: Key Questions & Analysis

What are the biggest Insurtech trends for 2026?

Industry experts predict that Artificial Intelligence, embedded data models, and digital risk management tools will accelerate transformation across digital insurance. Companies may need to rethink legacy architecture across underwriting, pricing, and claims operations.

What are the key areas to consider if you are launching an insurtech today?

While insurtech startups can promise operational disruption, actual adoption also depends on deep industry understanding, meaningful product differentiation, integration across company platforms and operations, and patient capital aligned with longer sales cycles in insurance markets.

How does startup funding activity influence the insurtech industry?

Recent funding summaries show strong insurtech investment. Dozens of rounds across digital platforms and data-centric ventures look to indicate sustained investment despite normalization post-hype cycle.

Which insurtechs are gaining industry buzz?

Our Meet the Insurtech series showcases emerging ventures that demonstrate innovation in product design, distribution, or embedded technology. Read more to learn how new entrants tackle legacy constraints.

What are the top issues shaping carrier–insurtech partnerships?

Traditional carriers are changing how they evaluate insurtech solutions. They are no longer viewed as as standalone disruptors but as integrated components of digital strategy. This can require aligning with risk, compliance, and scalability criteria.

What operational hurdles do Insurtechs face inside established carriers?

Insurtechs face operational challenges that include integration with legacy systems, regulatory compliance hurdles, data integration, and the need to demonstrate quantifiable ROI remain chief obstacles to broad enterprise adoption.