The next generation of pricing will harness AI, behavioral analytics and real-time data streams.

Many recent deployments of AI are proving their worth in reducing costs and claims. Nationwide and Whisker Labs' Ting devices proactively prevent electrical fires; telematics data is helping truck fleets cut collision costs; and voice AI is providing faster responses to policyholders.

Audit your KPIs, align around outcomes and measure incrementality across the conversion stages.

Only 10% of property and casualty (P&C) insurers are successfully scaling AI, according to the Capgemini Research Institute's World Property & Casualty Insurance Report 2026.

The technology has identified baseball fields as damaged structures, and failed to recognize that pools are contaminated by wildfire ash or flood waters, according to an imagery expert from an insurance intelligence service. Human oversight is essential, he said.

Weather extremes have wheat farmers reaching for their phones to ring their insurance adjusters to assess the viability of their crops.

Tech gives insurers a chance to price risks more accurately, make buying insurance faster and create new products and services.