Health insurer Aetna is addressing the “Freshman 15” weight gain often experienced by new college students with a free calorie tracker application that delivers daily nutrition and fitness tips to any BlackBerry smartphone.

The “Get Counting with Aetna Student Health” initiative also features resources on sexual health, alcohol awareness and stress management, insightful quizzes and polls, health alerts and more. “Our goal is to provide students with important health and wellness information and reach them in mediums that are relevant to their lifestyle,” said Dr. Wendy Richards, National Medical Director for Aetna Student Health.

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