Aetna says the public website was translated manually into simplified Chinese, traditional Chinese, Japanese, Spanish and British English—with Arabic available shortly—by local translators around the world to capture regional dialects and nuances, resulting in a more accurate overall translation.
Unlike providing a small subset of public content or a scaled-down version of a Web page, Aetna International’s website now provides a full translation of all public content and is equipped with multilingual search capabilities, supporting all languages on the site, says Aetna.
Since launching the new site in March, Aetna says it has continued to add capabilities that make it easier for customers and members to access information about their benefits. New functionality added to the secure member pages enables customers to access and manage member information as well as customize useful tools such as a currency converter and world clock.
Aetna says enhancements to its global website will continue throughout 2011. Future capabilities include recognizing what region a user is coming from and delivering content based on that region, and adapting the public site for a more user friendly experience on mobile devices.
