Seeking to reassure investors that the effects of the recent cyberattack on the email marketing operations of its Epsilon unit will be minimal, Alliance Data Systems Corp.'s chief told analysts that the event has not resulted in any significant falloff in business.

The unauthorized March 30 access to Epsilon's files that exposed millions of consumers' email addresses and names was "certainly bad," Ed Heffernan, Alliance Data's president and chief executive, told analysts in an April 21 conference call. But the incident affected only about 2% of Epsilon's client base.

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