Imagine leaving your sales and marketing efforts to guesswork. Not understanding your customer's age, lifestyle, income or other factors would spell certain disaster for any insurance carrier trying to market or cross-sell specific products.Amica Life Insurance, a wholly owned subsidiary of Amica Mutual Insurance Company, is one company that decided to attack its marketing efforts with statistical intelligence.

Based in Lincoln, R.I., Amica started insuring policyholders in the northeast in 1907. Today, with 41 branch offices and more than 3,100 employees, Amica serves more than 639,000 households from coast to coast. As one of the oldest mutual insurers of automobiles in the U.S. and a national writer of automobile, homeowner, marine and personal umbrella insurance, Amica markets its life insurance products primarily to its auto and homeowners policyholders. Its primary cross-selling vehicle is direct mail or telephone campaigns.

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