Imagine leaving your sales and marketing efforts to guesswork. Not understanding your customer's age, lifestyle, income or other factors would spell certain disaster for any insurance carrier trying to market or cross-sell specific products.Amica Life Insurance, a wholly owned subsidiary of Amica Mutual Insurance Company, is one company that decided to attack its marketing efforts with statistical intelligence.
Based in Lincoln, R.I., Amica started insuring policyholders in the northeast in 1907. Today, with 41 branch offices and more than 3,100 employees, Amica serves more than 639,000 households from coast to coast. As one of the oldest mutual insurers of automobiles in the U.S. and a national writer of automobile, homeowner, marine and personal umbrella insurance, Amica markets its life insurance products primarily to its auto and homeowners policyholders. Its primary cross-selling vehicle is direct mail or telephone campaigns.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access