BB&T Corp. named two new members to its executive management team. Rufus Yates is president and CEO of Scott and Stringfellow LLC and manager of BB&T Capital Markets, and Cynthia Williams is chief corporate communications officer.

BB&T says Yates joined the company as part of the Southern National merger in 1995. He is responsible for the Private Client Group and Capital Markets activities for Scott and Stringfellow. He oversees Clearview Correspondent Services LLC, BB&T's securities clearing broker dealer, and is responsible for BB&T Capital Markets’ corporate banking, loan syndications and interest-rate derivative groups.

Williams leads BB&T's corporate advertising, marketing strategy, sports marketing and communications groups, BB&T says. She joined BB&T in 2003 as part of the First Virginia Bank merger, and has 26 years of financial services experience. She has served as chief corporate communications officer since 2009. Prior, Williams began her career in public accounting and, later, was responsible for internal audit and retail bank sales and administration.

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