Two groups focused on reigning in costs have established a primary care physician practice in North Carolina. Blue Cross and Blue Shield of North Carolina (BCBSNC) and UNC Health Care announced Carolina Advanced Health to eligible BCBSNC customers last month.

The new medical practice is a collaborative approach designed to enhance efficiency and quality of care by coordinating a patient’s health care under one roof, say the companies. By doing this, the practice will improve health and quality standards and reduce complications among patients – both of which are expected to reduce medical costs.

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