In an effort to help its more than 300,000 agent and broker members expand their businesses, the Alexandria, Va.-based Independent Agents & Brokers of America (Big I) has released guidelines that provide context, meaning and policy to the growing world of social media.
The Big I’s Council for Technology (ACT) released “Creating a Social Web Policy for Your Independent Agency,” a 12-page report that contains a checklist of key steps to take in developing and implementing an agency social Web policy, sample policies from some prominent companies, examples of possible provisions to include, and suggestions for a social web code of conduct for agency employees.
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