Blue Cross of Arizona Web Site Motivates Kids to Exercise

Phoenix – Six of every 10 Arizona school principals believe their students don’t get enough exercise, but help has arrived from Blue Cross Blue Shield of Arizona (BCBSAZ).

The insurer has provided free access to a Web site kids can visit to get tips, tools and ideas to start walking. The site also offers teachers some classroom activities, downloads and other support materials to get students walking.

The Web site program, called Walk On!,  is designed to motivate kids from kindergarten through eighth grade to incorporate exercise into their daily routines. Last year, the advice was available to fifth graders only.

“Due to the support from educators and schools statewide, Walk On! has been extremely successful in increasing exercise among Arizona students,” says Richard Boals, president and CEO of BCBSAZ. “We are thrilled to build on the success of last year’s program by making these resources available to even more teachers and students.”

Arizona principals and teachers interested in requesting Walk On! resources for their students can visit azblue.com/walkon or call (602) 864-5236 or (800) 528-0716, ext. 5236.

Source: Business Wire and Blue Cross Blue Shield of Arizona

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