Overland Park, Kan. - Brooke Franchise Corp., a subsidiary of Brooke Corp., is acquiring all property/casualty retail customer accounts from InsWeb Insurance Services. These auto and homeowners policies were written through InsWeb's Web site. Most of the acquired accounts are located in geographical areas where Brooke franchises are located and Brooke Franchise plans to sell these accounts to existing franchisees who want to generate additional revenues.Brooke Franchise also acquired from InsWeb a significant amount of account information that provides cross-selling and other opportunities to Brooke franchisees. This marketing information will be analyzed by Brooke's advertising center and distributed to local franchisees in a manner that protects customer privacy.
Source: Brooke Franchise Corp.
