The rapid increase in cloud deployments is creating growth in application areas associated with social business and customer experience. At the same time, the management and leveraging of information for competitive advantage is driving growth in markets associated with big data and analytics. Both of these initiatives require a reliable and secure infrastructure, driving investments in security and system/network management, according to a new report by International Data Corp. (IDC).

Big data and analytics are closely tied to the fast growth of social business software markets, where the combination of contextual data and the "right" expertise is becoming critical for supporting enterprise decision-making and data-driven customer experience solutions, IDC says in its Worldwide Semiannual Software Tracker.

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