Long-term care (LTC) insurance sales in the worksite market have long been flat relative to other product lines, but some industry observers fear they could literally flatline under a health care reform provision creating a government-run (LTC) plan.

Such a scenario would, in effect, “kill the long-term care insurance industry in a New York minute,” according to Mike Smith, president of The Brokerage Inc. and a member of the National Association of Health Underwriters. Another concern is that the benefit needs of 78 million baby boomers would fall short.

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