While business executives worldwide are making decisions based on data, they are still pitting this against their intuition, according to a new report by the Economist Intelligence Unit and commissioned by Applied Predictive Technologies.

The study examines approaches to decision-making among business leaders and outlines how organizations can improve the decision-making process. It exposes a gap between business executives’ understanding and beliefs about the importance of data, and the extent to which they actually use or are able to use data and analytics in the decision-making process.

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