There was a time when Atlanta-based Ebix Inc. and Darien, Ill.-based Quotesmith.com could have been mistaken for one another, but not anymore. In two strategic acquisitions forged in February, Ebix Inc. continues its quest to emphasize its business process outsourcing strengths. This became apparent when Ebix said it was acquiring LifeLink Corp., a provider of life insurance sales software applications.Based in Park City, Utah, LifeLink designs products in partnership with independent brokerage clients to create multi-carrier sales proposals.

In the other strategic deal, Quotesmith.com looks to be staying the course of its original mission: To be an information-driven resource that provides multiple insurance choices to self-directed insurance shoppers. This notion was reinforced when Quotesmith announced it was acquiring privately held Life Quotes, an Evergreen, Colo.-based life insurance agency.

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