New York — Empire BlueCross BlueShield announced the appointment of Scott Breidbart, M.D. as its chief medical officer. Dr. Breidbart will play a key role as liaison between Empire BlueCross BlueShield, the company's more than 5 million members, their physicians and other health care providers across the state.

"As the nation and health care industry embrace a culture of responsible health maintenance and high-quality, affordable treatment, it is critical to create collaborative relationships between consumers, their doctors and insurers," says Mark Wagar, president and CEO, Empire BlueCross BlueShield. "We are extremely pleased to have someone of Dr. Breidbart's credentials, experience and reputation join our staff and anticipate that our provider partners and members will benefit from his knowledge immediately."

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