When you're running an insurance company with a business model based on Internet distribution, you need to develop a top-notch Web site. That was management's goal when online insurer Esurance Inc. was launched in 2001 at the height of the dot-com bubble, and that's still the company's intention today.Esurance has implemented two new Web technologies over the past year to keep its Web site running smoothly and enable customers to effortlessly contact a service representative when they encounter a problem.

"We're a technology-driven company," says Gary Tolman, president and CEO of San Francisco-based Esurance. "We're an insurance company, but we're based on technology. Everything we do is based on leveraging technology to be a low-cost provider. We're trying to do it faster, better and cheaper."

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