Insurance isn’t the only industry that’s been rocked by changing customer appetites and attitudes. The media world was arguably one of the first to see major changes in how its product was consumed. It was in that world where Farmers’ head of digital, Amanda Reierson, honed skills that she brought to the insurer. Before coming to the insurance industry, Reierson worked for the Los Angeles Times, DirecTV, and Yahoo in b-to-b and b-to-c marketing roles.

At Farmers, she is responsible for all the company’s digital assets, as well as its CRM strategy and customer experience. She says that there’s lots of opportunity to improve insurance’s reputation.

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