Brookfield, Wis. — At a time when most insurance technology vendors are in recoil mode, seemingly paralyzed in their messaging efforts by the financial market crisis, Fiserv Insurance Solutions, a provider of financial and compliance technology solutions and services for the insurance industry, is jumping out ahead with a new brand campaign.
The company announced today that as of March 2, it will be known as StoneRiver. Future steps to launch the new brand will include a new logo and corporate Web site, which will be rolled out progressively throughout the year.
Fiserv maintains that the consolidation of all operations under a new, unifying brand name is designed to simplify customer identification of the company. Over the coming months, all Fiserv Insurance Solutions business lines will undergo a name change to reflect the new brand.
In July 2008, Fiserv Insurance Solutions announced that Trident IV, a private equity fund managed by Stone Point Capital LLC, acquired a 51% interest in the insurance businesses of Fiserv Inc.
"The name StoneRiver was selected because it symbolizes strength and transformation," says Mark Damico, president and CEO of Fiserv Insurance Solutions. “We are a company with strong values, integrity and thought leadership with a track record of commitment to long-term successful partnerships, and to industry-leading innovation. This is an exciting time for our employees, business partners and our loyal customers. We thank them for supporting our transition and look forward to a productive future together at StoneRiver.”
Counting more than 3,000 clients, the future StoneRiver’s solutions include insurance policy and claims administration, underwriting, rating, advanced billing and collections, point-of-sale technology and service solutions.
Source: Fiserv Insurance Solutions Inc.
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