Brookfield, Wis. — At a time when most insurance technology vendors are in recoil mode, seemingly paralyzed in their messaging efforts by the financial market crisis, Fiserv Insurance Solutions, a provider of financial and compliance technology solutions and services for the insurance industry, is jumping out ahead with a new brand campaign.

The company announced today that as of March 2, it will be known as StoneRiver. Future steps to launch the new brand will include a new logo and corporate Web site, which will be rolled out progressively throughout the year.

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