Forrester Names edge IPK Vendor to Watch

In a new report, Forrester Research Inc. identified edge IPK, the provider of edgeConnect, an insurance user experience platform (UXP) designed to provide the optimal user experience to any insurance user, through any device, browser, and language, as a vendor to watch.

“Insurance business leadership depends on enterprise architecture teams scanning the landscape for more efficient and effective ways to deliver what the business does,” noted Forrester senior analyst Ellen Carney in the report "Emerging Technology Vendors That Insurance Enterprise Architects Should Watch In 2012."

The vendors recognized in the report provide emerging technology solutions that are relevant to enterprise architectures in the property and casualty, life and annuity, and health insurance markets, notes Forrester. These vendors’ technology offerings are helping insurance IT deal with a variety of business pressures.

Forrester noted the importance of the user experience in determining an insurance company’s success. “The problems of application silos continue to plague the insurance industry. Call center reps and desk adjusters spend hours jockeying between applications and screens. Agents’ portals often don’t provide access to business functions that agents need to answer their customers’ questions,” said the analyst firm in its report.

“We appreciate when industry analysts, like Forrester focus research on what’s new in insurance technology and encourage the industry to take a closer look,” said Wendy Aarons-Corman, edge IPK’s North American president. “Insurers recognize the value of a high quality and highly personalized experience for all users – whether internal to the organization or external to existing and new distribution channels. Insurers are recognizing the need for a new approach to delivering functionality to the Web and the wide-range of devices now in use. User experience platforms are an attractive alternative to custom code and one-off vendor applications.”

 

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