Fortegra Financial Corp. will acquire eReinsure.com Inc., an producer of Web-based technologies for reinsurance process control, information management and compliance functions, for a cash purchase price of $37 million. The transaction is expected to close in the first quarter of 2011, and is subject to customary terms and conditions.

Fortegra says it will be able to offer eReinsure's reinsurance negotiation platform to insurers, reinsurers and brokers.

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