GEICO Steps Further into Facebook

Several insurers have dipped their toes into the social media pool with Facebook games and informational Twitter pages. GEICO, however, just launched a Facebook app that dives even deeper.

The app called “GEICO Shortcuts,” is designed to give GEICO policyholders access to their insurance information using the functionality of the popular social networking site.

Some features of the GEICO Shortcuts app include:

• Pay your bill (via a stored account or using the one-time card option)

• Retrieve your ID cards to save or print

• View GEICO Privileges deals

“Facebook’s dramatic growth has significantly changed the way people consume information,” said Steve Smith, GEICO assistant vice president for information technology. “We’ve created an app that makes it easier for customers to get access to GEICO within the Facebook environment.”

The GEICO Shortcuts app joins an expanding list of mobile apps released in 2011 including the GEICOGuinea Pig Getaway app, the GEICOBroStache app and the Caveman Photo Crasher app.