Google's Advertising Head to Address Insurance Marketers

Gig Harbor, Wash. - Jon Kaplan, head of financial services, advertising, for Google, Inc. and Roger Dawson, a nationally recognized speaker, negotiator and author, will headline the 2007 annual meeting of the Insurance Marketing Communication Association (IMCA), June 3-6, 2007 in Newport, R.I. In his role, Kaplan sets the overall strategy for Google's national advertising sales team and for enhancing product offerings, and works with regional sales teams on strategic clients.  Roger Dawson, a full-time speaker and author, is considered a negotiations expert. A full-time speaker since 1982, Dawson has trained managers and salespeople at top companies and leading associations throughout the United States, Canada and Australia.  Jeanne Salavatore, senior vice president, public affairs, Insurance Information Institute, is also scheduled to address the group. She will "grade" the insurance industry on how well it is doing in its communications in her presentation, "Why Insurers Should Care About Communications." Source: Insurance Marketing Communication Association