The Hartford Steam Boiler Inspection and Insurance Co. (HSB) is adopting the brand of its parent company, Munich Re, as part of a dual-brand strategy that enriches Munich Re’s reputation for innovative risk solutions with the integration of the specialized technical capabilities of HSB.
HSB says its iconic locomotive symbol and name will be preserved and appear in the context of the Munich Re brand. The dual brand combines the value of HSB’s leadership in equipment breakdown and technical risks with Munich Re’s reputation for forward-thinking risk solutions.
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