In conjunction with its announcement of the launch of the iSelect Custom Benefits Store, a Michigan multi-carrier and multi-distributor benefits exchange for mid-sized and small employers, iSelect announced that Health Alliance Plan (HAP) and Priority Health will offer custom product suites on the exchange.

"iSelect gives employers access—through their independent insurance agents—to multiple carriers and a menu of benefit options not available previously in the small and mid-sized employer market," said Denise Christy, iSelect founder and CEO. "Through [HAP and Priority Health’s] commitment and partnership, we will be able to deliver outstanding health plan options. HAP and Priority Health both offer broad provider networks and have high member satisfaction."

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