With more than 13 million customers, Humana is one of the largest U.S. health insurance companies. But, according to Humana’s president and CEO Bruce Broussard, the Louisville, Ky.-based insurer is in the business of health outcomes, not insurance underwriting.

Broussard, the keynote speaker at the HIMSS15 conference in Chicago on Tuesday, described America’s healthcare system as one of the most inefficient systems in the world, calling for a change from the current “supply-based system” to a system built around “demand” in which consumers come first.

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