(Bloomberg) -- Hurricane Hermine, which is poised to land in Florida Friday, may result in “manageable” losses for the insurance industry, according to Keefe Bruyette & Woods analyst Meyer Shields.

The storm is forecast to hit northwest Florida, a region of the state with lower insured property value, Shields wrote in a note to clients Thursday. Potential losses would be greater if the storm were to strike more-populated areas of the state, he said.

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